In working through the writing assignments during the Logos phase, I’ve come to realize that many aphorisms chosen by my fellow students are constructed with simple words by their authors. Clever permutation of simple words allows authors to create more complex structures and convey multiple ideas. As such, I’ve noticed that the benefit of an author’s use of accessible language is twofold – one, to reach out to a larger audience, and two, to ensure that it “sticks” with readers.
A particular finding which struck a chord with me talks about how fluent things are familiar and comfortable. As an international student, I often crave simple, Chinese food. The very taste of my carbohydrate staple back home, plain white rice, is something that I have to go back to once every week. Potatoes and pasta just don’t fill me up like white rice does. That also probably explains why grandma’s brownies and mom’s apple pies always taste so good.
As we have dealt with much theory over the past couple of weeks, a real-life example of Logos in action definitely helped to sensitize me to the whole idea of the “science” of persuasion. It all started to make sense – semantic value, word choice, diction level, schemes, word order, arrangement and syntax, all had a place in every aspect of our lives. Think about it, our everyday conversations with people, advertisement, literally everything we see and hear goes through the whole process of rhetorical figure. What is ultimately transmitted strongly defines our emotions, thoughts and actions. Such is the moving power of rhetoric.
The article got me thinking, why do college students choose to do chapter summaries? Well, with thorough revision of the material, they are able to better sort and compartmentalize the information into simpler, more organized pieces. What was previously a spew of information in the textbook has now become a useful, coherent flow of ideas. It is always through this flow of digesting dense information, breaking it down into an understandable format that processing really begins. The same concept applies to language.
Unfortunately however, the notion most commonly conveyed nowadays is that intelligent people speak in complicated prose. It seems desirable to speak in flowery language, where only a select few, if any, can understand. Our society is conditioned to believe that people whose opinions are more intricate, more complex, more multi-faceted are smarter than those who communicate in clear and intelligible thought. Culture often associates simplicity with ignorance. It is most certainly not a good thing if someone calls you a simpleton.
Despite what we are all led to believe, I feel that people who over-complicate things are not necessarily more intelligent. On the contrary, they may be less experienced, more confused and lack the mental flexibility to grasp the material in different ways.
Therefore, enlightened is the person who can take a complicated issue and express it clearly in simple terms.
In conclusion, I feel that the article by Bennett is a useful piece in giving just one of the many real-world examples of how rhetoric is so pervasive in our lives. It reinforces my understanding of the integral part that Logos plays in expressing a thought and putting forth an argument. After all, who doesn’t want to sound convincing?